SHUFFLE
THE PROJECT
For an entire quarter of my 5th year in school, I was tasked to create the identity of a hotel with a restaurant inside it from the ground up. Our hotel had a physical location that we visited in Memphis TN. The building is an old abandoned snuff factory that we designed concepts for the new renovations. I was partnered with an interior designer, Allison Maiden, to complete the project. Shuffle is the restaurant that resides in the Hotel Platform.
This was my favorite project from school.
CONCEPT
What if a restaurant was a board game? What would that feel like? That was the question we asked ourselves when creating the experience for our restaurant. To us, the feeling of a board game means each experience will be unique with a sense of community, belonging, and curiosity and wonder contrasted with familiarity and comforting nostalgia.
MENU/GAME
Since the theme of the restaurant was board games, I thought it a perfect opportunity to design the menu as a card game so that patrons could play a game while waiting for their food. I believed it important to minimize the amount of handling things (sticky fingers) so the game I designed is mostly verbal. The objective is to find out who the Assassin is in the group. Each item on the menu is a different role in the game. I styled it after the game Spyfall.
BUILDING
I had the amazing Allison Maiden as an interior designer to help with the structure and design of the building. It was fun and educational to collaborate with different creatives with different skills. Together we made some damn good work.
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