Through the Motion Agency, Klein was looking for some social ads that helped to introduce new products. For the screwdrivers, we had the products so I used video and rotoscoping to save time. However, for the Multimeter, I had to model it in C4D because the products had not arrived to the states yet.
Since I was able to model it, I had more freedom on what the animation could be. It's tedious, but the end result is always worth it.