GARCÍA

BRAND IDENTITY
2019

THE PROJECT

This is my first ever large brand identity and I still stand by it. My partner, Chrissie Combs, and I conceptualized and designed a political campaign for a fictional individual, Ana García.

Winner of a Gold ADDY, 2019

VIDEO

At this time in school, I had just started animation and video editing, so I decided to create a commercial for García. The narrator is our model for Ana and the script I wrote myself.

ENVIRONMENTAL DESIGN

We looked into designing a space for Ana to speak at, we decided to create a gallery with personal stories from immigrants in Pennsylvania (where she is running for senate). We also designed and created a table map where visitors are asked to create a line from where they are now to where their ancestors came from. Lastly, we created a scratch board with a blue light on the inside so that visitor's messages could be read and stand out.