In Spring 2020, I won the Best in Student Show award for an animation for the American Advertising Federation of Shreveport, Louisiana. Because I this, I was asked to design the campaign for 2021.


My idea behind this campaign was to look at the year 2020 and try to encapsulate that into the designs. Because I wanted the theme to be tangible, I made a word map of the year and made correlations between words. Quarantine, change, division, hope, fear, anticipation, Revolution.

With the theme Revolution, I believed a modern version of war propaganda posters captured the feeling perfectly.


Here's an interview I did over zoom (very 2020) about my design choices on the theme and other design related things.